Web analytics is a form of measurement/collection/analysis and reporting of data from the internet for the purposes of understanding and optimizing website usage.

Web analytics is NOT just a tool for measuring website traffic. it is oftwen used as a tool for business and market research. Web analytics applications can help your company measure the results of traditional print advertising campaigns.

an example of web analytics could be estimating how the traffic to a website has changed after the launch of a new advertising campaign.

Web analytics provides data on the number of visitors/page views etc. We use it to gauge the traffic and popularity trends which helps doing market research.

There are two categories of web analytics "off-site" and "on-site" web analytics.

"Off-site" web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience and what is happening on the Internet as a whole.

"On-site" web analytics measure a website visitor's journey once they land on your website. For example, which landing pages encourage people to make a purchase.

"On-site" web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance and used to improve a web site or marketing campaign's audience response.

Historically, the web analytics that Intelligent Web Solutions focuses on is referred to as "on-site" visitor measurement.

However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

Do you need more infomration on how, why and how long visitors are looking at your company. If so contact us now...